Free Tool
UTM Link Builder
Create trackable URLs with UTM parameters for Google Analytics.
Your UTM Link:
Enter URL and required parameters above
What are UTM Parameters?
UTM parameters are tags you add to URLs to track the effectiveness of marketing campaigns in Google Analytics. They help you understand which channels, campaigns, and content are driving traffic to your website.
- utm_source: Identifies which site sent the traffic (e.g., google, facebook)
- utm_medium: The marketing medium (e.g., cpc, email, social)
- utm_campaign: The specific campaign name
- utm_term: Paid search keywords (optional)
- utm_content: Differentiates similar content or links (optional)